Marketing

Marketing managers develop and manage campaigns that promote their organisation’s products and services.
Also known as: Marketing manager, Marketing assistant, Head of sales and marketing, Product marketing manager, Content marketing manager

Is this role right for you?

You’ll be a creative thinker with excellent communication skills. You’ll be naturally curious, and have a passion for sharing ideas in a clear and compelling way. You will have a talent for seeing the big picture, while enjoying hands-on activities such as writing or developing graphic layouts. You’ll also be a great team player.

What are some example projects or experiences?

Marketing managers work in all types of rail organisations. You could find yourself developing marketing strategies to promote a major metro rail project to the general public. Or you could be producing marketing materials to attract business customers for an engineering, manufacturing, or rail consulting firm.

What is the work environment like?

You’ll work in an office, usually with a team of marketing professionals. One day you could be brainstorming ideas for a new campaign. The next you could be writing marketing content, analysing social media trends, or evaluating campaign results. You may also need to manage relationships with external parties, such as a creative agency or freelance writers or designers. Sometimes you’ll participate in meetings to take briefs or share insights. You may also be required to plan and attend workshops, conferences or events. You can find work as a marketing manager all around Australia. Most jobs are in cities and towns. Some are in remote areas.

Eligibility & pathways

People who work in marketing usually complete a diploma or degree in marketing, advertising, or communications. Our industry values diverse personal and work experience. Many employers can provide you with opportunities to gain new qualifications and industry experience to help you succeed.

Avenues of Entry
Entry-level
Graduate
Qualified
Management
Pay Range
$63K
$299K
Entry level
$63,000 - $80,500
Mid-level
$83,000 - $107,500
Senior level
$186,500 - $282,500
Manager level
$205,500 - $299,000

Salaries may vary outside of these ranges, based on company size and location, level of experience, competence and time in role.